Your piece of paradise awaits in Southwest Florida
Waterfront and luxury homes for buyers and sellers, Marco Island to Captiva.
“I look forward to helping you find your piece of paradise, or pass yours on to the next owner.”
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Naples, Estero, Fort Myers Beach, Fort Myers and the neighborhoods inside them.
What is the E.P.I.C. framework?
Four pillars on every home we take. Not a checklist, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you actually stand in the data, the negotiation, and the buyer's mind, so you are leading the market instead of reacting to it.
Presentation
Perception creates value, so we control the narrative. Photography, video, and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
We do not just market your home, we push it hard. Targeted campaigns that put it in front of thousands who were not searching yet.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
What is the R.E.A.L. framework?
Most agents start by showing you houses. We start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money actually buys here, honestly, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on your real criteria and give you an honest verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
Sell fast and for top dollar with a proven marketing strategy and expert negotiation
Sell fast and for top dollar with a proven marketing strategy and expert negotiation.
02 / DOWNSIZING
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter.
03 / PROBATE AND TRUST SALES
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers.
04 / WHAT YOUR HOME IS WORTH
Get an accurate picture of your home's value, free, no obligation, no sales pressure
Get an accurate picture of your home's value, free, no obligation, no sales pressure.
05 / BUYING A HOME
Find your next piece of paradise with expert guidance every step of the way
Find your next piece of paradise with expert guidance every step of the way.
06 / LUXURY HOMES
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion.
07 / NON-GULF ACCESS WATERFRONT HOMES
Homes on lakes, ponds and freshwater canals: waterfront to live beside, with no boat route out to open water
Homes on lakes, ponds and freshwater canals: waterfront to live beside, with no boat route out to open water.
08 / BEACHFRONT CONDOS
Gulf-facing luxury living with beach access, Gulf views, and resort-style amenities
Gulf-facing luxury living with beach access, Gulf views, and resort-style amenities.
9 areas. 16 situations. One person who has done all of it before.
Where I work
Neighborhoods I know inside out
What clients say
In their words, not mine
“We knew from our first contact Kris was different than any other agent we had done business with over the years. My wife and I had at that time previously purchased and sold over 20 primary and secondary homes from New York to South Carolina to Florida to Washington DC. Although we have met many good agents not one matched Kris's personality, detail, knowledge or professionalism. Her follow up was exemplary and attention to detail perfection! … Not only is she the best agent we have ever met she has become a trusted friend.”
“This is our second experience with Kris - once with buying, once with selling. Her assistance in both were above and beyond our expectations. First, Kris has a deep understanding of the nuances of the Florida market – this was invaluable, since we were out-of-state buyers. Second, her negotiation skills were top-notch and she was clearly well-respected by the other agents, which gave us a nice edge. Lastly, she went the extra mile to make the contract and settlement process move forward … Kris really took care of us. She turned what could have been a stressful process into an enjoyable experience. . . twice!”
“If you are serious about buyer and/or selling a property, then Kris is the person you need. She is a consummate professional. She is always just a phone call, text or email away. Even in this sellers market, we were able to find a property and purchased it below asking price. We then listed out property and in 4 days sold it at asking price. Kris follows though with all showings and listings. Utilizes a professional photographer for your listing to make it look great. She is there for you at inspections and closings. A pleasure to work with.”
Kris and her team have earned more than 115 five-star reviews on Zillow and Google. Read more of them.
From the blog
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How Do You Get On and Off Marco Island, and Why Does It Matter When You Buy?
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What Should You Know Before Buying a Home in Aqualane Shores, Naples?
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Can You Rent Out a Home on Sanibel, and What Are the Rules?
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View all posts →What’s on across Southwest Florida this week →Who We Are
I'm Kris Asquith with The Diamond Coastal Group at Premiere Plus Realty. I've been licensed in Florida since March 2011, and I spent 18 years in mortgages running my own mortgage company in Michigan. That means I understand deals from every angle, the money side and the home side.
I have ranked in the top 1% of agents in Lee and Collier Counties every year since 2016, a market of more than 21,000 agents. My team and I have earned more than 115 five-star reviews on Zillow and Google. I'm CNE, ABR, CLHMS certified, and Million Dollar Guild designated. But the credential that matters most is this: I protect my clients first. I don't sell you on a pretty listing or a floor plan. I help you buy the life you came here to build, and I make sure the money and the home stay locked together.
Most agents list and wait. Real agents market, position, and adjust constantly. That's the difference you'll feel working with me.
Areas We Serve
I work across nine Southwest Florida luxury markets: Naples, Estero, Fort Myers Beach, Fort Myers, Bonita Springs, Marco Island, Captiva, Sanibel, and Cape Coral. Waterfront properties are my specialty.
I know these neighborhoods inside out. Not just which streets have western exposure or which HOA boards are easy. I know the lifestyle. I know the buyers who move here. I know what a waterfront home actually sells for when it is positioned right versus when it is simply listed.
You don't get a call center. You get me, someone who has been doing this work here since 2011. And on the days I genuinely cannot be in two places at once, you get someone from my team I trained myself rather than a stranger or a wait. Either way the sale stays mine to answer for.
How We Market Homes
Listing a home puts it on the MLS and waits for someone else to bring a buyer. Most agents stop there. That's where most deals stall.
Real marketing reaches buyers before they search. Strategic positioning. Video that tells the story. Digital ads that put your home in front of people who actually have the money and the motivation to move. This isn't decoration. This is the difference between a home listed at $1,399,950 sitting for 270 days and the same home, relisted at $1,399,000, going under contract in 16 days.
A listing that is headed nowhere usually needs its marketing changed rather than its price. Lowball showings are a sign the house is reaching the wrong audience, and dropping the price does not put it in front of a better one.
That's what the way we sell homes looks like. We don't just market. We dominate. Then we handle the negotiation, the inspection period, and the closing so the ending is boring.
Proof: Results You Can Point To
A listing that sits usually has a reach problem rather than a price problem, and the two get confused constantly. Showings to the wrong audience produce lowball offers, lowball offers produce a price cut, and the price cut does not fix what was actually wrong.
So the work goes into who sees the house and what they see: photography and video that do it justice, the lifestyle case made properly, and the listing put in front of the out-of-state buyers who are a large share of this market rather than the local MLS alone.
You don't work with me to hope for the best. You work with me to know what actually happens next.
Start Here
If you're thinking about selling, let's talk about your home. If you're buying, we'll get you ready to win. Either way, call me at (239) 300-1427 or get in touch here.
You get a real person, not a process. I'll answer your questions honestly, even if the answer costs me money. I'd rather earn your trust than your commission check.
Frequently Asked Questions
How do you actually sell a home faster in Southwest Florida?
Marketing that reaches buyers before they search, not after. Positioning that removes doubt. Video and presence that tell the story. Most homes don't sit because the price is wrong. They sit because nobody qualified knew they existed. We fix that.
What makes waterfront properties different to sell?
Everything. A waterfront home isn't a house. It's access, view, lifestyle, and community. How that story gets told determines the buyer pool. I know these neighborhoods and the buyers who move here.
Do I have to use you if I call?
No. Call me with questions. I'll give you real talk. Some sellers need a full-service agent. Some need help pricing only. Some just want a consultation. We'll figure out what actually makes sense for you.
Thinking about a move?
Let's figure out your next step together. No pressure.