Your SW Florida Luxury Real Estate Agent
Your piece of paradise awaits in Southwest Florida
Find your piece of paradise, luxury living with expert guidance every step of the way.
Why this works
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
How buyers actually find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Naples, Estero, Fort Myers Beach, Fort Myers and the neighborhoods inside them.
The E.P.I.C. framework
Four pillars on every home we take. Not a checklist, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you actually stand in the data, the negotiation, and the buyer's mind, so you are leading the market instead of reacting to it.
Presentation
Perception creates value, so we control the narrative. Photography, video, and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
We do not just market your home, we push it hard. Targeted campaigns that put it in front of thousands who were not searching yet.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
The R.E.A.L. framework
Most agents start by showing you houses. We start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money actually buys here, honestly, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on your real criteria and give you an honest verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
Sell fast and for top dollar with a proven marketing strategy and expert negotiation
Sell fast and for top dollar with a proven marketing strategy and expert negotiation.
02 / DOWNSIZING
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter.
03 / PROBATE AND TRUST SALES
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers.
04 / WHAT YOUR HOME IS WORTH
Get an accurate picture of your home's value, free, no obligation, no sales pressure
Get an accurate picture of your home's value, free, no obligation, no sales pressure.
05 / BUYING A HOME
Find your next piece of paradise with expert guidance every step of the way
Find your next piece of paradise with expert guidance every step of the way.
06 / LUXURY HOMES
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion.
07 / WATERFRONT HOMES
Luxury waterfront homes with views, access, and community that make life in Southwest Florida unforgettable
Luxury waterfront homes with views, access, and community that make life in Southwest Florida unforgettable.
08 / BEACHFRONT CONDOS
Gulf-facing luxury living with beach access, ocean views, and resort-style amenities
Gulf-facing luxury living with beach access, ocean views, and resort-style amenities.
9 areas. 16 situations. One person who has done all of it before.
Where I work
Neighborhoods I know inside out
From the blog
Local market insight
2026-08-29 · 7 min read
What Should You Check Before Buying a Rebuilt Home on Fort Myers Beach?
The island has come back well. What varies enormously is what was done to any individual property, to what standard, and with what documentation behind it.
2026-08-29 · 7 min read
Can You Rent Out a Home in an Estero Community?
In the beach markets the first question is what a property will rent for. In Estero the first question is whether you may rent it at all, and on what terms.
2026-08-28 · 7 min read
What Should You Ask Before Buying Into an Estero Golf Community?
The course is what you came for. The membership is what you are actually signing, and it continues whether you play thirty rounds a year or none.
2026-08-28 · 7 min read
How Do You Choose Between Bonita Springs Club Communities?
They get described as if they were versions of each other. They are not. What sits at the centre of each one is the thing that should decide your choice.
View all posts →Who We Are
I'm Kris Asquith with The Diamond Coastal Group at Premiere Plus Realty. I've been licensed in Florida since March 2011, and I spent 18 years in mortgages running my own mortgage company in Michigan. That means I understand deals from every angle, the money side and the home side.
I have ranked in the top 1% of agents in Lee and Collier Counties every year since 2016, a market of more than 21,000 agents. My team and I have earned more than 115 five-star reviews on Zillow and Google. I'm CNE, ABR, CLHMS certified, and Million Dollar Guild designated. But the credential that matters most is this: I protect my clients first. I don't sell you on a pretty listing or a floor plan. I help you buy the life you came here to build, and I make sure the money and the home stay locked together.
Most agents list and wait. Real agents market, position, and adjust constantly. That's the difference you'll feel working with me.
Areas We Serve
I work across nine Southwest Florida luxury markets: Naples, Estero, Fort Myers Beach, Fort Myers, Bonita Springs, Marco Island, Captiva, Sanibel, and Cape Coral. Waterfront properties are my specialty.
I know these neighborhoods inside out. Not just which streets have western exposure or which HOA boards are easy. I know the lifestyle. I know the buyers who move here. I know what a $2.25M waterfront home actually sells for when it's positioned right versus when it's just listed.
You don't get a call center. You get me. Someone who's been doing this work here since 2011.
How We Market Homes
Listing a home puts it on the MLS and waits for someone else to bring a buyer. Most agents stop there. That's where most deals stall.
Real marketing reaches buyers before they search. Strategic positioning. Video that tells the story. Digital ads that put your home in front of people who actually have the money and the motivation to move. This isn't decoration. This is the difference between a home sitting for 340 days and going under contract in 16 days.
I've repositioned listings that were headed nowhere. Changed only the marketing, kept the price nearly flat, and watched offers come in within weeks. I've taken a $2.25M waterfront property from six lowball showings to fourteen qualified showings and two real offers. same home, different communication.
That's what the way we sell homes looks like. We don't just market. We dominate. Then we handle the negotiation, the inspection period, and the closing so the ending is boring.
Proof: Results You Can Point To
One seller had a $2.25M waterfront home. Basic marketing approach: six showings, one lowball offer $200K below asking. After repositioning with full story marketing: fourteen qualified showings, two real offers, sold at 98% of asking. Same home. Price didn't move. Communication did.
Another listing: 340 days on market with minimal marketing. Repositioned strategy only. Minimal price adjustment of $950. Under contract in 16 days. Closed in 53 days.
More than 115 five-star reviews on Zillow and Google.
You don't work with me to hope for the best. You work with me to know what actually happens next.
Start Here
If you're thinking about selling, let's talk about your home. If you're buying, we'll get you ready to win. Either way, call me at (239) 300-1427 or get in touch here.
You get a real person, not a process. I'll answer your questions honestly, even if the answer costs me money. I'd rather earn your trust than your commission check.
Frequently Asked Questions
How do you actually sell a home faster in Southwest Florida?
Marketing that reaches buyers before they search, not after. Positioning that removes doubt. Video and presence that tell the story. Most homes don't sit because the price is wrong. They sit because nobody qualified knew they existed. We fix that.
What makes waterfront properties different to sell?
Everything. A waterfront home isn't a house. It's access, view, lifestyle, and community. How that story gets told determines the buyer pool. I know these neighborhoods and the buyers who move here.
Do I have to use you if I call?
No. Call me with questions. I'll give you real talk. Some sellers need a full-service agent. Some need help pricing only. Some just want a consultation. We'll figure out what actually makes sense for you.
Thinking about a move?
Let's figure out your next step together. No pressure.